Dog — Funny

why: viral 68, retention 53

position: strongest opener that doesn't give away the payoff (position 1/11)

expect: first-3s retention

source 24.9s · using 4.7s

why: viral 60, retention 55

position: establishes the situation right after the hook (position 2/11)

expect: context so later clips read

source 6.0s · using 6.0s

why: viral 70, retention 58

position: keeps the rise going without peaking (position 3/11)

expect: momentum

source 6.1s · using 6.1s

why: viral 71, retention 72

position: keeps the rise going without peaking (position 4/11)

expect: momentum

source 12.3s · using 5.7s

why: viral 72, retention 73

position: keeps the rise going without peaking (position 5/11)

expect: momentum

source 8.4s · using 4.7s

why: viral 68, retention 81

position: keeps the rise going without peaking (position 6/11)

expect: momentum

source 17.4s · using 8.8s

why: viral 74, retention 72

position: keeps the rise going without peaking (position 7/11)

expect: momentum

source 17.3s · using 4.8s

why: viral 74, retention 71

position: raises the stakes just before the payoff (position 8/11)

expect: tension

source 19.4s · using 5.4s

why: viral 72, retention 80

position: raises the stakes just before the payoff (position 9/11)

expect: tension

source 10.5s · using 4.3s

why: viral 74, retention 79

position: the strongest moment, placed late for maximum retention (position 10/11)

expect: the share-worthy moment

source 11.2s · using 3.7s

why: viral 77, retention 79

position: satisfying close / loop point (position 11/11)

expect: completion / replay

source 12.9s · using 5.1s