Dogs — at their softest

why: viral 77, retention 79

position: strongest opener that doesn't give away the payoff (position 1/9)

expect: first-3s retention

source 12.9s · using 5.2s

why: viral 68, retention 81

position: establishes the situation right after the hook (position 2/9)

expect: context so later clips read

source 17.4s · using 8.8s

why: viral 62, retention 71

position: keeps the rise going without peaking (position 3/9)

expect: momentum

source 6.3s · using 6.3s

why: viral 67, retention 74

position: keeps the rise going without peaking (position 4/9)

expect: momentum

source 7.8s · using 7.8s

why: viral 69, retention 79

position: keeps the rise going without peaking (position 5/9)

expect: momentum

source 11.7s · using 7.6s

why: viral 72, retention 80

position: raises the stakes just before the payoff (position 6/9)

expect: tension

source 10.5s · using 4.2s

why: viral 74, retention 79

position: raises the stakes just before the payoff (position 7/9)

expect: tension

source 11.2s · using 3.7s

why: viral 75, retention 81

position: the strongest moment, placed late for maximum retention (position 8/9)

expect: the share-worthy moment

source 10.1s · using 5.7s

why: viral 76, retention 82

position: satisfying close / loop point (position 9/9)

expect: completion / replay

source 13.7s · using 10.3s