People — Funny

why: viral 56, retention 70

position: strongest opener that doesn't give away the payoff (position 1/10)

expect: first-3s retention

source 9.0s · using 5.5s

why: viral 43, retention 39

position: establishes the situation right after the hook (position 2/10)

expect: context so later clips read

source 4.9s · using 4.9s

why: viral 54, retention 67

position: keeps the rise going without peaking (position 3/10)

expect: momentum

source 8.1s · using 4.2s

why: viral 56, retention 65

position: keeps the rise going without peaking (position 4/10)

expect: momentum

source 11.4s · using 6.2s

why: viral 57, retention 66

position: keeps the rise going without peaking (position 5/10)

expect: momentum

source 9.6s · using 5.0s

why: viral 55, retention 64

position: keeps the rise going without peaking (position 6/10)

expect: momentum

source 14.8s · using 10.8s

why: viral 59, retention 68

position: raises the stakes just before the payoff (position 7/10)

expect: tension

source 15.0s · using 5.8s

why: viral 60, retention 68

position: raises the stakes just before the payoff (position 8/10)

expect: tension

source 8.5s · using 6.0s

why: viral 64, retention 71

position: the strongest moment, placed late for maximum retention (position 9/10)

expect: the share-worthy moment

source 9.4s · using 5.5s

why: viral 48, retention 41

position: satisfying close / loop point (position 10/10)

expect: completion / replay

source 5.0s · using 5.0s